Minor Ondernemerschap: English - German

Author: David Rae

Summary:
This textconnects theory and practice in a whole new way. Other entrepreneurship texts are primarily research and theory oriented, and simply tack on real-world examples, while this book offers a stronger practical approach. It focuses on learning for rather than about enterprise. Theory is well covered, but the emphasis is on the individual as the entrepreneur and on creating and seizing entrepreneurial opportunities.

Author: Lisa K. Gundry; Jill R. Kickul

Summary:
Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.

Author: Daniel Hjorth; Monika Kostera

Summary:
This book brings together a wide range of empirical studies, all disclosing and substantiating the so-called experience economy with a particular focus on its entrepreneurial aspects. The contributors both elaborate and clarify the entrepreneurial nature of the experience economy. They illustrate concrete examples of how it is created and made to work, thereby providing the reader with a unique insight into the significant shift from a managerial to an entrepreneurial economy. The chapters in the book also herald another deeply transformative aspect of this shift: its emphasis on play, affect, and passion, all human qualities that the industrial society/economy had marginalized.

Author: Antonella Zucchella, Paolo Scabini

Summary:
Over the last decade, international entrepreneurship has become a key emerging issue in international business studies. A growing number of recent contributions has made the subject topical and lively but it lacks a common framework. This book starts from the foundations of the subject, rooted in entrepreneurship, strategic management and international business studies, and proposes an innovative and integrated interpretative framework. The approach is applied to case studies, in order to reconcile theories and practices of international entrepreneurship.

Author: Willem Burggraaf; Roberto Hans Flören

Summary:
In this book the entrepreneur occupies centre stage. Whether in a period of economic prosperity or economic decline, entrepreneurs seem to be able to seize opportunities at every turn, enabling them to make a very important contribution to the economy and to enhance wealth. At the heart of the book is the Nyenrode ten-step model of entrepreneurship. The integrated approach of this model provides a set of guidelines to help the entrepreneur deal with the tasks he or she will be confronted with. This book also provides the entrepreneur with a wealth of information about how to write a business plan, how to cope with setbacks, how financiers operate and much, much more. Attention is also paid to corporate social responsibility, entrepreneurship and the family business, regional value and the future of entrepreneurship.

Author: Neal Thornberry

Summary:
Run your organization like a risk-taking startup. Featuring in-depth profiles and success stories from some of today's top companies, including IBM, 3M, Intel, General Electric, and many others, Lead Like an Entrepreneur reveals how to foster innovation at all levels of the corporation and how to employ entrepreneurial leadership qualities to turn ideas into economic value.

Author: Paul Burns

Summary:
Informed by research and practical experience, Paul Burns' successful text synthesizes good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making as well as chapters on family businesses, corporate, international, and social entrepreneurship. Mini case examples and new long case studies are used to illustrate how concepts are implemented in small, growing, and successful firms, and the text is fully supported by structured teaching resources.

Author: Norman M. Scarborough; Thomas W. Zimmerer

Summary:
For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.

Author: Barbara Findlay Schenck

Summary:
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. The book covers: marketing basics that prepare you to rev up your business and jumpstart your marketing program; information to help you define your business position and brand; advice on bringing in professionals; a quick-reference guide to mass media and a glossary of advertising jargon; how-tos for creating print and broadcast ads that work; ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more; and ten steps to follow to build your own easy-to-assemble marketing plan.

Author: Greg Balanko-Dickson

Summary:
In only 30 days, entrepreneurs can craft business plans that make their goals a reality A concrete business plan is essential when assessing a business' earning potential or when applying for financing. Tips & Traps for Writing an Effective Business Plan uses the popular Tips & Traps format to guide you step by step through the process of creating an effective plan that will work with a developing business. You'll learn how to assemble information and write each part of your plan, with the goal of having a ready-to-go, working strategy in just 30 days. The book also provides specific advice for crafting plans that apply to different industries and also includes detailed instructions for writing a financial plan.

Author: Jonathan Reuvid

Summary:
Setting up a business has never been more popular: there are currently over 400,000 business start-ups in the United Kingdom every year. However, one out of every three businesses fails within three years of start-up, and it is vital that you have a good knowledge of business practice in order to avoid becoming part of that statistic.

This fully revised new edition of Start Up & Run Your Own Business provides all the advice and guidance you need to ensure your business reaches its full potential.

Author: J. van Sten

Summary:
There is more to setting up a successful business than just a good idea. Creating a Business conveniently and concisely examines all the relevant aspects: the excitement and satisfaction that business entails, the challenges the young entrepreneur is faced with, but also the risks that lie in wait.

Creating a Business is organized around a practical example: a company sets out to launch a new line of clothing in the Netherlands and the rest of Europe. On the basis of this example a number of disciplines are briefly examined which the beginning entrepreneur will be faced with, such as management, marketing, legislation and regulations, finance, and compiling of reports. Each chapter ends with a number of exercises.

Even though the example is aimed at the European market, the theory can just as easily be applied to a larger market. It acquaints those students just starting out with all the areas of competence one needs when starting up a new business. Other literature and relevant internet websites are also provided for anyone wishing to go further into the subject.

Creating a Business is excellent for modular courses of education. It comes with a teacher’s guide, available at www.creatingabusiness.wolters.nl, with the worked out assignments and a study guide dealing with the book’s aims and approach.

Author: John Robert Bessant; Joseph Tidd

Summary:
Developed for courses at both undergraduate and postgraduate level, Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons. The authors have created a new text which includes: fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures; a focus on the role of individual entrepreneurship and organizational innovation, in private and public services; and, contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.

Author: Albert N. Link; Donald S. Siegel

Summary:
This book presents a reader-friendly analysis and synthesis of the key approaches in economics and management approaches to innovation, entrepreneurship, and technological change. Link and Siegel provide precise definitions of key concepts, present numerous historical examples to illustrate these concepts, outline a framework for analyzing key topics, compare and contrast different theoretical frameworks, provide a reader-friendly interpretation of quantitative and qualitative findings, and emphasize international comparisons of innovation infrastructure and technology policy.

Author: Fang Zhao

Summary:
The book presents a comprehensive introduction of the concepts and practices of e-entrepreneurship and e-innovation.

Author: Peter Ferdinand Drucker

Summary:
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, "Innovation and Entrepreneurship" explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

Author: Thomas H. Davenport

Summary:
During the past few years, the global environment has been increasingly causing revolutionary, disruptive innovation changes in traditional industries, corporations and business models. Traditional approaches to strategy are proving to be inadequate to deal with these changes, and those who want to survive and succeed in the highly competitive global economy urgently need more dynamic, innovative and holistic approaches to strategy and strategic management. The major focus of this book is to provide new strategic management approaches and tools to enable capabilities for rapid, discontinuous organizational innovation and change. For both advanced students and business managers, it presents a well-balanced combination of leading-edge theory supported by published articles of prominent scholars, and case studies & examples, all designed to substantiate a new strategic mindset, innovative tools, and practical applications for significantly increased innovative capabilities. Among the topics covered in the book are innovative business models, open-sourcing, mobile enterprise, industry-inflection, systemic strategy approaches, R&D structures outside the organization, innovation effectiveness tools, networked incubation, customer knowledge cooption, communities of new value creation, and innovative strategy leadership.

Author: Coimbatore Krishna Prahalad; Maharajpuram Sitaram Krishnan

Summary:
This book is the new global standard for innovation from the world's most influential management thinker - C.K. Prahalad. From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure - one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future. 'A brilliant teacher at the University of Michigan, Prahalad may well be the most influential thinker on business strategy today' - BusinessWeek .

Author: Peter Skarzynski; Rowan Gibson

Summary:
If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success. The authors share the accumulated wisdom from Strategos - the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You'll find parts devoted to crucial topics - such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools - frameworks, checklists, probing questions - help you put the book's ideas into action.

Author: Karin Tollin; Antonella Carù

Summary:
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Author: John E. Ettlie

Summary:
Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude's launch of the E-tec(R) outboard motor.

Author: Michael John Baker; Susan J. Hart

Summary:
Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Author: Martin M. Pegler

Summary:
This revised edition of a best-selling text is for anyone in merchandising -- from store planners and manufacturers to visual merchandisers. In easy-to-read language and with a no-nonsense approach, Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest and pizzazz to window and interior displays, optimizing the retailer's image and the target market. This informative and comprehensive text explains how to use mannequins and alternatives to mannequins as "silent salespeople"; how to create different display types and settings; where to find and how to use props, accessories, and furniture, and much more.

Auteur: Tony Morgan

Samenvatting:
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, Visual Merchandising is an invaluable handbook for anyone working in and learning about this exciting subject.

Author: Bob Negen; Susan Negen

Summary:
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in store experience and build loyal, long lasting relationships with customers.

Author: Carol L. Schroeder

Summary:
Unlike other books on retailing, Specialty Shop Retailing is aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.

Author: Timothy J. Galpin; Mark Herndon

Summary:
This comprehensive book is unique in providing the tools to address both the human and operational sides of integration. This resource will help organizations capture deal synergies more quickly and effectively. Augmenting their step-by-step advice with helpful templates, checklists, graphs and tools, Galpin and Herndon provide sound guidance for successfully integrating different processes, organizations, and cultures. The authors also address pre-deal do’s and don’ts, people dynamics, common mistakes, communications strategies, and specific actions you can take to create measurable positive results throughout the integration process. The revised edition not only updates case studies and presents recent integration research, but it also adds new tools.

Author: David Fubini; Colin Price; Maurizio Zollo

Summary:
Healthy mergers are commonly hindered by easily avoidable mistakes: poorly-defined strategic fit, under-resourcing of the integration team and lack of attention from senior management during the integration process. In this essential new book, the authors recognize the importance of a strong managerial discipline and extensive integration experience in counteracting these problems. This book offers fresh, practical ideas about the role of CEOs and senior management in post-merger integration, and suggests innovative, realistic approaches to accomplish strong post-merger success.